How To Mine Social Conversations

March 01st, 2009 | Category: Small Business

While everyone else is talking about using social networks to connect, reach out, build a relationship or in many cases woo customers, there are some who prefer to simply sit back and observe. certain, they will participate in conversations and reach out but to a point. What they are more interested in is,

What public are talking about
Who they are talking about
What are their concerns
Why they feel that way
What’s the competition doing and how
What kind of activities draw people

There is no secret that I like Twitter. Yes, I am on places like Facebook and yes, Twitter is a dwarf compared to Facebook, but I find Twitter easier to mine for knowledge, and that process can be somewhat automated. Here are some examples how Twitter shapes my blog posts, articles, affiliate product recommendations and even products I create.

Get yourself a tool like TweetDeck where you can group society you’re following and additionally create separate streams of conversations by search term.
Questions. At any given day, there are a ton of questions being asked on Twitter. Create a search based on the terms that relate to what you do or your industry. You’ll see questions pop up regularly. reply those questions on your blog. Tweet them after you’re posted it and newsletter it to your list.
Recommendations. In the same search stream, you’ll additionally find recommendations for products and services. In fact you’ll probably find a lot of them since everyone is out there trying to sell something. that is a good way to find out new affiliate products, new competitor products or new product ideas. Just considering someone else has a product like that doesn’t mean you shouldn’t create it too. Competition is good.
If there’s a lot of chatter around a specific product you can more or less gauge how well a product is doing. whether a product is doing well, that’s a good sign that the product could be profitable for you too. whether there’s a lot of negativity thereupon you know what not to spend your precious

resources to develop or promote as an affiliate.
Trends. After a while, you’ll notice that the bulk of some conversations revolve around a specific topic, person, groups or products. Depending on what they are, they’ll construct great blog posts, scoop topics or even mini-products.
Viral stuff. When something razes through Twitter, you’ll know it. You’ll see it being mentioned by several public you follow and it becomes a hot topic when you’re watching sites like TwitScoop. One of my favorite things to do when I see these viral topics, products, promotions or events is to figure out why they are so popular. Sometimes it’s a matter of getting the topic into the hands of an influential person who will tweet it. Other times, the promotion is pretty creative. Create similar promotions and strike a deal with those key players in your industry. You could be the next big thing on Twitter.

Every separate day there’s something I learn on Twitter that can be applied in several ways in my business. As a matter of fact that post itself as you can see is inspired by Twitter and something I recently tweeted. I’m positive there’s something in there for your business as well but wait, before you go… a little bit of advice. Don’t spend all your moment there.

So how do I mine the data whether I don’t spend moment on Twitter? Simple. With TweetDeck, I set all notifications to no - so it never bothers me while I’m working. I turn it on in the dawn and let it ‘collect’ the tweets I’m interested in througout the day. During lunch break or towards the end of the day, I hop on TweetDeck to scan, pick out the good stuff and do a mini analysis. Total moment, amoung 15 - 60 minutes depending on how chatty I am. On days I get questions directed to me I spend more day but when you’re just there for business intelligence, it doesn’t take you lengthy.