Everyday they deliver growing fear. Their favorite chant is, “It’s going to get worse, before it gets better.” Brilliant. Obama’s favorite word before the election was CHANGE - after the election - its CRISIS. It doesn’t take much effort to state the obvious. Both the president and the media’s opinion directly affect the market place. It is a self-fulfilling prophesy. Naomi Klein’s, Shock Doctrine touches on that phenomenon. It suggests, that institutions of influence can put forward agendas when their constituency are in fear, as opposed to being secure. The capability brokers are embracing fear and using it as the motivator. Media are looking for viewership and politicians want buy-in.

Embracing fear is an intriguing motivator.

When you’re a business in fear, your first inclination is to turtle up and pull in all extremities and knuckle down. that only results in the worst kind of “shrinkage.” You leave yourself with nothing to work with. certain you have a sense of protection, but is it really. In the wild, once the turtle is flipped by and exposed - death is positive. Business is no different.

I say you should grab fear

head-on and embrace its potential. whether that is to be a expanded haul as the geniuses predict, soon after it is to your advantage to sell and service with great old fashioned gusto. One thing that you can count on is, all your competition are in fear additionally and I’ll bet that you’re witnessing them pull in and hunkering down. You could follow them into the abyss, OR… you could be the one who sees fear as the ally NOT the enemy.

I’m seeing fear in my circle of influence as the motivator. And that motivation is producing results. As a business owner- you put it all on the line anyway. What’s really changed? Even whether you experience shrinkage - it’s not what you have that counts it how you use it right?! Embrace channels of promotion you have thus far ignored. Come out of your comfort zone and challenge yourself.

There’s great business to be had. Are you scared suitable to grasp it?

branding, business, economic downturn, ed roach, Naomi Klein, small business

Original post by Ed Roach