There are many ways to deliver a marketing note. One that is often overlooked or erroneously dismissed as being too expensive is producing a video. YouTube has changed some perceptions in that arena but not so much in the marketing field.

In reality, the return on the investment can be significant, even whether you get a top notch professional to shoot your video. Some of the advantages are:

~ Delivers the intimacy of extended one-to-one communication.

~ Compared to TV ads, non-interruptive.

~ Allows three-dimensional views of products, show a product in use or a service provider in action.

~ With music, action and color, generates emotional

~ Can bring your employees and their passion for your business to life.

~ Can be combined with CD, DVD, or streaming video technology to translate to an easy direct mail piece or web page composition.

~ Is a dominant storytelling medium.

Wondering where you can use your video? Your lobby. Your website. Your e-mail campaign. Your annual meeting. Staff recruitment. New business pitches. And that’s just the beginning.

emotional impact, intimacy, perceptions, storytelling, streaming video technology, web page content, youTube

Original post by Drew McLellan