Are you researching for a key branding project or marketing assignment you are working on?

I know many of us turn to the web to find info perhaps about a potential client as we write proposals, about the industry sector a client is involved in so that we come well versed in their business and so we can identify where we can add value, or even checking out a competitor as part of the development of our grade strategy or marketing plan.

A free tool I have recently come across which I think has tremendous opportunities for research is Yahoo Pipes.

Yahoo Pipes provides you with

the ability to aggregate, manipulate, and mashup substance from around the web creating a feed with relevant data. you can plus publish your Yahoo Pipe so that others can access it or modify it for their own use.

Take a look at that video that shows you how to create your own pipe of research documents.

ADDITIONAL RESOURCES

I use Google Alerts to support my research,and you can read an scoop here about 10 ways I use Google Alerts in my research.

brand strategy, marketing research, research

Original post by Krishna De